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Pendant necklace$0 to start

Pendant Necklace

18 in · demi-fine — No sizing, almost no returns, and it photographs itself. The quiet best product in this catalogue.

Configures
270
distinct ways
YOUR BRAND18 IN · DEMI-FINE
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$58.00
Options chosen+$4.60
Label finishincluded
Gross margin66.6%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

5 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Metal

carry any · 3 chosen
Name them yourself
Stainless steel→
18k gold plate→
Matte black PVD→

The manufacturer's name never reaches your customer. What you type here does.

Engraving

choose one

Per-order personalisation. Anything you type here becomes a field at checkout.

Briefed to the manufacturer — adds four weeks.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Demi-fine, 316L steel base, hallmarked. Plated per order. 18 in chain with 2 in extender.

What it would earn

Accessories & jewellery costs · move anything below

One month, top to bottom

400 orders · $31,552 net
Gross sales$32,561
Refunds3.1% in accessories & jewellery−$1,009
Net revenue$31,552
Product cost−$10,554
Fulfilment & shipping12.0%−$3,786
Payment processing2.9% + 30¢−$978
Contribution margin51.5% of net$16,234
Advertising19.5% — the line nobody budgets for−$6,153
Operating costssamples, photography, care−$1,829
Net profit$8,253
MakeItFamous20% of net profit−$1,651
Creator pool$6,602

Who gets what

64% you · 6 × 6%
You, as founder$4,225
Each partner6 of them$396
All partners together$2,377
Per partner, per year$4,754

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$761,449
Net profit
$216,759
28.5% margin
Creator pool
$173,407
after the 20% fee
A partner's year
$10,404
at 6% a spot
$0$18,412$36,824Sep — $8,253SepOct — $9,417OctNov — $10,721NovDec — $12,182DecJan — $13,818JanFeb — $15,650FebMar — $17,702MarApr — $20,000AprMay — $22,574MayJun — $25,457JunJul — $28,685JulAug — $32,302Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads73 orders
Cash needed up frontmade per order$0
Lead time7 days
Category return ratemodelled into every figure above3.1%
Repeat rate at 90 daysthe category benchmark22%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.