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Mug$0 to start

Ceramic Mug

11 oz · dishwasher-safe — Breaks in transit more than anything else here. Budget for a 3% replacement rate and move on.

Configures
18
distinct ways
YOUR BRAND11 OZ · DISHWASHER-SAFE
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$24.00
Options chosenno extra cost
Label finishincluded
Gross margin65.8%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

2 option groups

2 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

11 oz ceramic, dishwasher and microwave safe, full-wrap print.

What it would earn

Accessories & jewellery costs · move anything below

One month, top to bottom

400 orders · $13,056 net
Gross sales$13,474
Refunds3.1% in accessories & jewellery−$418
Net revenue$13,056
Product cost−$4,461
Fulfilment & shipping12.0%−$1,567
Payment processing2.9% + 30¢−$405
Contribution margin50.7% of net$6,624
Advertising19.5% — the line nobody budgets for−$2,546
Operating costssamples, photography, care−$1,607
Net profit$2,471
MakeItFamous20% of net profit−$494
Creator pool$1,977

Who gets what

64% you · 6 × 6%
You, as founder$1,265
Each partner6 of them$119
All partners together$712
Per partner, per year$1,423

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$315,082
Net profit
$77,230
24.5% margin
Creator pool
$61,784
after the 20% fee
A partner's year
$3,707
at 6% a spot
$0$6,948$13,897Sep — $2,471SepOct — $2,942OctNov — $3,469NovDec — $4,059DecJan — $4,720JanFeb — $5,460FebMar — $6,290MarApr — $7,218AprMay — $8,259MayJun — $9,424JunJul — $10,729JulAug — $12,190Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads158 orders
Cash needed up frontmade per order$0
Lead time5 days
Category return ratemodelled into every figure above3.1%
Repeat rate at 90 daysthe category benchmark22%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.