Notebook$0 to start

A5 Notebook

160 pp · debossed coverDebossing on cloth reads as considered. Foil reads as merch. Pick deliberately.

Configures
1,176
distinct ways
YOUR BRAND160 PP · DEBOSSED COVER
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$28.00
Options chosen+$2.80
Label finishincluded
Gross margin53.6%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

4 option groups

8 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Decoration

carry any · 3 chosen

You can carry the same garment decorated more than one way.

Sizes carried

carry any · 3 chosen

Carry as many as you like. Each one is a separate line on the purchase order.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

160 pages, 100 gsm, dotted or lined. Cloth cover, ribbon marker, elastic closure.

What it would earn

Accessories & jewellery costs · move anything below

One month, top to bottom

400 orders · $15,232 net
Gross sales$15,719
Refunds3.1% in accessories & jewellery−$487
Net revenue$15,232
Product cost−$7,072
Fulfilment & shipping12.0%−$1,828
Payment processing2.9% + 30¢−$472
Contribution margin38.5% of net$5,860
Advertising19.5% — the line nobody budgets for−$2,970
Operating costssamples, photography, care−$1,633
Net profit$1,257
MakeItFamous20% of net profit−$251
Creator pool$1,006

Who gets what

64% you · 6 × 6%
You, as founder$644
Each partner6 of them$60
All partners together$362
Per partner, per year$724

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$367,596
Net profit
$47,927
13.0% margin
Creator pool
$38,342
after the 20% fee
A partner's year
$2,300
at 6% a spot
$0$4,541$9,082Sep — $1,257SepOct — $1,582OctNov — $1,946NovDec — $2,353DecJan — $2,809JanFeb — $3,321FebMar — $3,893MarApr — $4,534AprMay — $5,252MayJun — $6,057JunJul — $6,957JulAug — $7,966Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads226 orders
Cash needed up frontmade per order$0
Lead time5 days
Category return ratemodelled into every figure above3.1%
Repeat rate at 90 daysthe category benchmark22%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.