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Phone case$0 to start

Sunglasses

Polarised · acetate — Worn on a face in every photo. Sizing-free and seasonal in the best way.

Configures
90
distinct ways
YOUR BRANDPOLARISED · ACETATE
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$54.00
Options chosenno extra cost
Label finishincluded
Gross margin68.9%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

2 option groups

4 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Colourways carried

carry any · 3 chosen

Every colourway you carry is stocked independently. Three is the usual starting point.

Name them yourself
Black→
Tortoise→
Bone→

The manufacturer's name never reaches your customer. What you type here does.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Acetate frame, polarised CR-39 lens, UV400. Includes a printed case.

What it would earn

Accessories & jewellery costs · move anything below

One month, top to bottom

400 orders · $29,376 net
Gross sales$30,316
Refunds3.1% in accessories & jewellery−$940
Net revenue$29,376
Product cost−$9,139
Fulfilment & shipping12.0%−$3,525
Payment processing2.9% + 30¢−$911
Contribution margin53.8% of net$15,801
Advertising19.5% — the line nobody budgets for−$5,728
Operating costssamples, photography, care−$1,803
Net profit$8,270
MakeItFamous20% of net profit−$1,654
Creator pool$6,616

Who gets what

64% you · 6 × 6%
You, as founder$4,234
Each partner6 of them$397
All partners together$2,382
Per partner, per year$4,764

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$708,935
Net profit
$217,179
30.6% margin
Creator pool
$173,743
after the 20% fee
A partner's year
$10,425
at 6% a spot
$0$18,446$36,893Sep — $8,270SepOct — $9,437OctNov — $10,743NovDec — $12,206DecJan — $13,845JanFeb — $15,680FebMar — $17,736MarApr — $20,038AprMay — $22,617MayJun — $25,505JunJul — $28,739JulAug — $32,362Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads72 orders
Cash needed up frontmade per order$0
Lead time5 days
Category return ratemodelled into every figure above3.1%
Repeat rate at 90 daysthe category benchmark22%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.