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Swaddle blanket$0 to start

Muslin Swaddle

120 × 120 cm · double gauze — The single most gifted baby product there is. Print it edge to edge and it photographs itself.

Configures
270
distinct ways
YOUR BRAND120 × 120 CM · DOUBLE GAUZE
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$36.00
Options chosen+$1.60
Label finishincluded
Gross margin58.9%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

6 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Decoration

carry any · 2 chosen

You can carry the same garment decorated more than one way.

Colourways carried

carry any · 3 chosen

Every colourway you carry is stocked independently. Three is the usual starting point.

Name them yourself
Natural→
Sage→
Clay→

The manufacturer's name never reaches your customer. What you type here does.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Double-gauze cotton muslin, 120 × 120 cm, pre-washed. OEKO-TEX certified.

What it would earn

Baby & kids costs · move anything below

One month, top to bottom

400 orders · $25,344 net
Gross sales$26,650
Refunds4.9% in baby & kids−$1,306
Net revenue$25,344
Product cost−$10,419
Fulfilment & shipping15.2%−$3,852
Payment processing2.9% + 30¢−$786
Contribution margin40.6% of net$10,287
Advertising18.0% — the line nobody budgets for−$4,562
Operating costssamples, photography, care−$1,754
Net profit$3,971
MakeItFamous20% of net profit−$794
Creator pool$3,177

Who gets what

64% you · 6 × 6%
You, as founder$2,033
Each partner6 of them$191
All partners together$1,144
Per partner, per year$2,287

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$611,630
Net profit
$113,421
18.5% margin
Creator pool
$90,737
after the 20% fee
A partner's year
$5,444
at 6% a spot
$0$9,922$19,843Sep — $3,971SepOct — $4,621OctNov — $5,350NovDec — $6,166DecJan — $7,080JanFeb — $8,103FebMar — $9,250MarApr — $10,534AprMay — $11,972MayJun — $13,582JunJul — $15,386JulAug — $17,407Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads123 orders
Cash needed up frontmade per order$0
Lead time4 days
Category return ratemodelled into every figure above4.9%
Repeat rate at 90 daysthe category benchmark28%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.