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Swaddle blanket$0 to start

Knitted Baby Blanket

80 × 100 cm · cotton — The keepsake purchase. Embroider a name on it and the price stops being a consideration.

Configures
180
distinct ways
YOUR BRAND80 × 100 CM · COTTON
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$52.00
Options chosenno extra cost
Label finishincluded
Gross margin62.7%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

5 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Colourways carried

carry any · 3 chosen

Every colourway you carry is stocked independently. Three is the usual starting point.

Name them yourself
Natural→
Oat→
Sage→

The manufacturer's name never reaches your customer. What you type here does.

Engraving

choose one

Per-order personalisation. Anything you type here becomes a field at checkout.

Briefed to the manufacturer — adds four weeks.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

100% cotton cable knit, 80 × 100 cm. OEKO-TEX certified.

What it would earn

Baby & kids costs · move anything below

One month, top to bottom

400 orders · $36,608 net
Gross sales$38,494
Refunds4.9% in baby & kids−$1,886
Net revenue$36,608
Product cost−$13,658
Fulfilment & shipping15.2%−$5,564
Payment processing2.9% + 30¢−$1,135
Contribution margin44.4% of net$16,251
Advertising18.0% — the line nobody budgets for−$6,589
Operating costssamples, photography, care−$1,889
Net profit$7,772
MakeItFamous20% of net profit−$1,554
Creator pool$6,218

Who gets what

64% you · 6 × 6%
You, as founder$3,979
Each partner6 of them$373
All partners together$2,238
Per partner, per year$4,477

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$883,466
Net profit
$205,165
23.2% margin
Creator pool
$164,132
after the 20% fee
A partner's year
$9,848
at 6% a spot
$0$17,459$34,919Sep — $7,772SepOct — $8,879OctNov — $10,119NovDec — $11,507DecJan — $13,062JanFeb — $14,803FebMar — $16,753MarApr — $18,938AprMay — $21,384MayJun — $24,124JunJul — $27,193JulAug — $30,631Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads78 orders
Cash needed up frontmade per order$0
Lead time4 days
Category return ratemodelled into every figure above4.9%
Repeat rate at 90 daysthe category benchmark28%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.