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Baby Balm

60 ml · fragrance-free — Claims are tightly constrained here. Fragrance-free is both the safest formula and the best marketing.

Configures
180
distinct ways
YOUR BRAND60 ML · FRAGRANCE-FREE
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$24.00
Options chosenno extra cost
Label finishincluded
Gross margin65.8%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

3 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Closure

choose one

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Shea, calendula, sunflower oil. Fragrance-free, paediatrician tested. 60 ml.

What it would earn

Baby & kids costs · move anything below

One month, top to bottom

400 orders · $16,896 net
Gross sales$17,767
Refunds4.9% in baby & kids−$871
Net revenue$16,896
Product cost−$5,773
Fulfilment & shipping15.2%−$2,568
Payment processing2.9% + 30¢−$524
Contribution margin47.5% of net$8,031
Advertising18.0% — the line nobody budgets for−$3,041
Operating costssamples, photography, care−$1,653
Net profit$3,337
MakeItFamous20% of net profit−$667
Creator pool$2,670

Who gets what

64% you · 6 × 6%
You, as founder$1,709
Each partner6 of them$160
All partners together$961
Per partner, per year$1,922

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$407,753
Net profit
$98,130
24.1% margin
Creator pool
$78,504
after the 20% fee
A partner's year
$4,710
at 6% a spot
$0$8,665$17,331Sep — $3,337SepOct — $3,912OctNov — $4,555NovDec — $5,276DecJan — $6,083JanFeb — $6,987FebMar — $7,999MarApr — $9,133AprMay — $10,403MayJun — $11,825JunJul — $13,418JulAug — $15,203Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads132 orders
Cash needed up frontmade per order$0
Lead time4 days
Category return ratemodelled into every figure above4.9%
Repeat rate at 90 daysthe category benchmark28%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.