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Handbagcurated — no branding on the item

Structured Leather Tote

Vegetable-tanned, 12 L — No sizing, high ticket, and a dust bag makes it feel like twice the price.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

Blind-deboss of your mark available above 100 units. Below that, the hangtag and dust bag carry it.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Colourways carriedcarry any of 4
BlackTanChocolateBone

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

Vegetable-tanned leather, cotton twill lining, 12 L, magnetic close. Dust bag included.

What it would earn

Fashion — curated costs · move anything below

One month, top to bottom

400 orders · $152,760 net
Gross sales$173,197
Refunds11.8% in fashion — curated−$20,437
Net revenue$152,760
Product cost−$49,312
Fulfilment & shipping13.2%−$20,164
Payment processing2.9% + 30¢−$4,736
Contribution margin51.4% of net$78,548
Advertising21.2% — the line nobody budgets for−$32,385
Operating costssamples, photography, care−$3,283
Net profit$42,880
MakeItFamous20% of net profit−$8,576
Creator pool$34,304

Who gets what

64% you · 6 × 6%
You, as founder$21,954
Each partner6 of them$2,058
All partners together$12,349
Per partner, per year$24,699

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$3,686,577
Net profit
$1,052,419
28.5% margin
Creator pool
$841,935
after the 20% fee
A partner's year
$50,516
at 6% a spot
$0$87,070$174,139Sep — $42,880SepOct — $48,199OctNov — $54,157NovDec — $60,830DecJan — $68,304JanFeb — $76,674FebMar — $86,049MarApr — $96,549AprMay — $108,309MayJun — $121,480JunJul — $136,232JulAug — $152,754Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads28 orders
Cash needed up frontmade per order$0
Lead time8 days
Category return ratemodelled into every figure above11.8%
Repeat rate at 90 daysthe category benchmark19%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Fashion — curated returns at 11.8% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.