Beltcurated — no branding on the item

Leather Belt

35 mm, brass buckleSized by waist, so it needs a chart. Otherwise the easiest leather good to carry.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

Buckle finish is swappable. Emboss available above 150 units.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Colourways carriedcarry any of 3
BlackTanChocolate
Metalcarry any of 3
Brass buckleNickel buckleMatte black buckle
Sizes carriedcarry any of 8
70 cm75 cm80 cm85 cm90 cm95 cm100 cm110 cm

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

Vegetable-tanned leather, solid brass buckle, 35 mm. Sizes 70–110 cm.

What it would earn

Fashion — curated costs · move anything below

One month, top to bottom

400 orders · $43,952 net
Gross sales$49,832
Refunds11.8% in fashion — curated−$5,880
Net revenue$43,952
Product cost−$13,936
Fulfilment & shipping13.2%−$5,802
Payment processing2.9% + 30¢−$1,363
Contribution margin52.0% of net$22,852
Advertising21.2% — the line nobody budgets for−$9,318
Operating costssamples, photography, care−$1,977
Net profit$11,557
MakeItFamous20% of net profit−$2,311
Creator pool$9,245

Who gets what

64% you · 6 × 6%
You, as founder$5,917
Each partner6 of them$555
All partners together$3,328
Per partner, per year$6,657

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$1,060,699
Net profit
$296,489
28.0% margin
Creator pool
$237,192
after the 20% fee
A partner's year
$14,231
at 6% a spot
$0$24,963$49,925Sep — $11,557SepOct — $13,117OctNov — $14,865NovDec — $16,823DecJan — $19,016JanFeb — $21,472FebMar — $24,223MarApr — $27,303AprMay — $30,754MayJun — $34,618JunJul — $38,946JulAug — $43,794Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads58 orders
Cash needed up frontmade per order$0
Lead time8 days
Category return ratemodelled into every figure above11.8%
Repeat rate at 90 daysthe category benchmark19%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Fashion — curated returns at 11.8% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.