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Dropper bottle$0 to start

Skin Tint

30 ml · 16 shades, SPF 15 — Sixteen shades is the minimum credible range. Launching with fewer is the mistake this category punishes hardest.

Configures
147,420
distinct ways
YOUR BRAND30 ML · 16 SHADES, SPF 15
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$32.00
Options chosenno extra cost
Label finishincluded
Gross margin70.0%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

8 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Shades carried

carry any · 6 chosen

Pick as many as you want to carry, then name each one. Shade names are yours — the supplier's word never reaches the customer.

Name them yourself
Porcelain→
Ivory→
Sand→
Honey→
Amber→
Chestnut→

The manufacturer's name never reaches your customer. What you type here does.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Sheer buildable coverage, SPF 15. Hyaluronic acid, squalane. Sixteen shades across four undertones.

What it would earn

Cosmetics costs · move anything below

One month, top to bottom

400 orders · $18,944 net
Gross sales$20,196
Refunds6.2% in cosmetics−$1,252
Net revenue$18,944
Product cost−$5,683
Fulfilment & shipping14.0%−$2,652
Payment processing2.9% + 30¢−$587
Contribution margin52.9% of net$10,021
Advertising20.5% — the line nobody budgets for−$3,884
Operating costssamples, photography, care−$1,677
Net profit$4,461
MakeItFamous20% of net profit−$892
Creator pool$3,568

Who gets what

64% you · 6 × 6%
You, as founder$2,284
Each partner6 of them$214
All partners together$1,285
Per partner, per year$2,569

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$457,178
Net profit
$125,240
27.4% margin
Creator pool
$100,192
after the 20% fee
A partner's year
$6,011
at 6% a spot
$0$10,893$21,785Sep — $4,461SepOct — $5,170OctNov — $5,964NovDec — $6,854DecJan — $7,850JanFeb — $8,966FebMar — $10,216MarApr — $11,616AprMay — $13,184MayJun — $14,940JunJul — $16,907JulAug — $19,110Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads109 orders
Cash needed up frontmade per order$0
Lead time3 days
Category return ratemodelled into every figure above6.2%
Repeat rate at 90 daysthe category benchmark21%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.