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Mascara tube$0 to start

Brow Gel

6 ml · tinted, flexible hold — High repeat, low consideration. A good third or fourth SKU rather than a hero.

Configures
186
distinct ways
YOUR BRAND6 ML · TINTED, FLEXIBLE HOLD
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$20.00
Options chosenno extra cost
Label finishincluded
Gross margin74.5%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

2 option groups

6 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Shades carried

carry any · 5 chosen

Pick as many as you want to carry, then name each one. Shade names are yours — the supplier's word never reaches the customer.

Name them yourself
Clear→
Taupe→
Soft brown→
Dark brown→
Black→

The manufacturer's name never reaches your customer. What you type here does.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Flexible-hold polymer, optional fibres. Four tints plus clear.

What it would earn

Cosmetics costs · move anything below

One month, top to bottom

400 orders · $11,840 net
Gross sales$12,623
Refunds6.2% in cosmetics−$783
Net revenue$11,840
Product cost−$3,019
Fulfilment & shipping14.0%−$1,658
Payment processing2.9% + 30¢−$367
Contribution margin57.4% of net$6,796
Advertising20.5% — the line nobody budgets for−$2,427
Operating costssamples, photography, care−$1,592
Net profit$2,777
MakeItFamous20% of net profit−$555
Creator pool$2,222

Who gets what

64% you · 6 × 6%
You, as founder$1,422
Each partner6 of them$133
All partners together$800
Per partner, per year$1,599

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$285,736
Net profit
$84,608
29.6% margin
Creator pool
$67,686
after the 20% fee
A partner's year
$4,061
at 6% a spot
$0$7,554$15,109Sep — $2,777SepOct — $3,284OctNov — $3,852NovDec — $4,488DecJan — $5,201JanFeb — $5,999FebMar — $6,893MarApr — $7,894AprMay — $9,016MayJun — $10,271JunJul — $11,678JulAug — $13,253Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads146 orders
Cash needed up frontmade per order$0
Lead time3 days
Category return ratemodelled into every figure above6.2%
Repeat rate at 90 daysthe category benchmark21%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.