Sunglassescurated — no branding on the item

Acetate Sunglasses

Hand-polished, polarisedWorn on a face in every photo, no sizing at all, and it gifts. Close to a perfect curated product.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

Temple-arm printing above 300 units. Under that, the case carries the brand.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Colourways carriedcarry any of 5
BlackTortoiseCrystalOliveHoney
Shades carriedcarry any of 3
Grey lensBrown lensGreen lens

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

Hand-polished acetate, polarised CR-39 lenses, UV400. Case and cloth included.

What it would earn

Fashion — curated costs · move anything below

One month, top to bottom

400 orders · $63,248 net
Gross sales$71,710
Refunds11.8% in fashion — curated−$8,462
Net revenue$63,248
Product cost−$18,224
Fulfilment & shipping13.2%−$8,349
Payment processing2.9% + 30¢−$1,961
Contribution margin54.9% of net$34,715
Advertising21.2% — the line nobody budgets for−$13,409
Operating costssamples, photography, care−$2,209
Net profit$19,097
MakeItFamous20% of net profit−$3,819
Creator pool$15,278

Who gets what

64% you · 6 × 6%
You, as founder$9,778
Each partner6 of them$917
All partners together$5,500
Per partner, per year$11,000

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$1,526,372
Net profit
$478,464
31.3% margin
Creator pool
$382,771
after the 20% fee
A partner's year
$22,966
at 6% a spot
$0$39,914$79,827Sep — $19,097SepOct — $21,563OctNov — $24,324NovDec — $27,417DecJan — $30,881JanFeb — $34,761FebMar — $39,106MarApr — $43,973AprMay — $49,424MayJun — $55,529JunJul — $62,366JulAug — $70,024Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads41 orders
Cash needed up frontmade per order$0
Lead time8 days
Category return ratemodelled into every figure above11.8%
Repeat rate at 90 daysthe category benchmark19%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Fashion — curated returns at 11.8% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.