Blazercurated — no branding on the item

Oversized Wool Blazer

Unstructured, half-linedThe highest-consideration garment in the catalogue. One good blazer anchors a whole brand.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

Two colourways is the right start. Returns run high — the sizing card is not optional.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Colourways carriedcarry any of 4
CharcoalCamelBlackStone
Sizes carriedcarry any of 7
XSSMLXL2XL3XL

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

Wool-blend suiting, unstructured shoulder, half-lined, horn-effect buttons. XS–XL.

What it would earn

Fashion — curated costs · move anything below

One month, top to bottom

400 orders · $122,208 net
Gross sales$138,558
Refunds11.8% in fashion — curated−$16,350
Net revenue$122,208
Product cost−$39,664
Fulfilment & shipping13.2%−$16,131
Payment processing2.9% + 30¢−$3,788
Contribution margin51.2% of net$62,624
Advertising21.2% — the line nobody budgets for−$25,908
Operating costssamples, photography, care−$2,916
Net profit$33,800
MakeItFamous20% of net profit−$6,760
Creator pool$27,040

Who gets what

64% you · 6 × 6%
You, as founder$17,305
Each partner6 of them$1,622
All partners together$9,734
Per partner, per year$19,469

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$2,949,262
Net profit
$833,281
28.3% margin
Creator pool
$666,625
after the 20% fee
A partner's year
$39,997
at 6% a spot
$0$69,065$138,131Sep — $33,800SepOct — $38,029OctNov — $42,767NovDec — $48,073DecJan — $54,016JanFeb — $60,672FebMar — $68,126MarApr — $76,475AprMay — $85,826MayJun — $96,300JunJul — $108,030JulAug — $121,167Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads32 orders
Cash needed up frontmade per order$0
Lead time7 days
Category return ratemodelled into every figure above11.8%
Repeat rate at 90 daysthe category benchmark19%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Fashion — curated returns at 11.8% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.