Silk Pyjama Set
19 momme, piped — Gifting drives this almost entirely. Nine weeks of the year do half the volume.
Stocked as made. Nothing is printed on the piece itself.
Two colourways and a gift box beats six colourways and a poly mailer.
The edit you control
Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.
Where your name goes instead
On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.
Specification
19 momme mulberry silk, contrast piping, mother-of-pearl buttons. XS–XL.
What it would earn
Fashion — curated costs · move anything belowOne month, top to bottom
400 orders · $95,408 netWho gets what
64% you · 6 × 6%Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.
Twelve months
at 12% monthly growthWhat has to be true
These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.
One thing to plan for
Fashion — curated returns at 11.8% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.