Skirtcurated — no branding on the item

Pleated Midi Skirt

Recycled poly satinMoves well on camera, which is most of why it sells.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

One hero colour plus one neutral. Pleats photograph best in a mid tone.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Colourways carriedcarry any of 4
ChampagneBlackEmeraldSlate
Sizes carriedcarry any of 7
XSSMLXL2XL3XL

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

Recycled polyester satin, knife pleat, elasticated waist. XS–2XL.

What it would earn

Fashion — curated costs · move anything below

One month, top to bottom

400 orders · $45,024 net
Gross sales$51,048
Refunds11.8% in fashion — curated−$6,024
Net revenue$45,024
Product cost−$13,936
Fulfilment & shipping13.2%−$5,943
Payment processing2.9% + 30¢−$1,396
Contribution margin52.7% of net$23,749
Advertising21.2% — the line nobody budgets for−$9,545
Operating costssamples, photography, care−$1,990
Net profit$12,214
MakeItFamous20% of net profit−$2,443
Creator pool$9,771

Who gets what

64% you · 6 × 6%
You, as founder$6,253
Each partner6 of them$586
All partners together$3,518
Per partner, per year$7,035

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$1,086,570
Net profit
$312,348
28.7% margin
Creator pool
$249,879
after the 20% fee
A partner's year
$14,993
at 6% a spot
$0$26,266$52,531Sep — $12,214SepOct — $13,853OctNov — $15,690NovDec — $17,747DecJan — $20,050JanFeb — $22,630FebMar — $25,520MarApr — $28,756AprMay — $32,381MayJun — $36,441JunJul — $40,987JulAug — $46,080Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads56 orders
Cash needed up frontmade per order$0
Lead time6 days
Category return ratemodelled into every figure above11.8%
Repeat rate at 90 daysthe category benchmark19%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Fashion — curated returns at 11.8% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.