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Fragrance bottle$0 to start

Eau de Parfum

50 ml · 18% concentration — The bottle is most of the perceived value. Weight in the base is what people notice first.

Configures
7,560
distinct ways
YOUR BRAND50 ML · 18% CONCENTRATION
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$68.00
Options chosenno extra cost
Label finishincluded
Gross margin72.9%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

4 option groups

6 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Scents carried

carry any · 3 chosen

Carry several. Custom accords are briefed to the perfumer and take four extra weeks.

Briefed to the manufacturer — adds four weeks.
Name them yourself
Fig & cedar→
Neroli & musk→
Vetiver & smoke→

The manufacturer's name never reaches your customer. What you type here does.

Closure

choose one

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

18% fragrance concentration, 6–8 hour wear. IFRA compliant. Weighted glass, crimped collar.

What it would earn

Fragrance costs · move anything below

One month, top to bottom

400 orders · $34,816 net
Gross sales$37,761
Refunds7.8% in fragrance−$2,945
Net revenue$34,816
Product cost−$9,421
Fulfilment & shipping15.0%−$5,222
Payment processing2.9% + 30¢−$1,079
Contribution margin54.8% of net$19,094
Advertising22.0% — the line nobody budgets for−$7,660
Operating costssamples, photography, care−$1,868
Net profit$9,566
MakeItFamous20% of net profit−$1,913
Creator pool$7,653

Who gets what

64% you · 6 × 6%
You, as founder$4,898
Each partner6 of them$459
All partners together$2,755
Per partner, per year$5,510

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$840,219
Net profit
$248,455
29.6% margin
Creator pool
$198,764
after the 20% fee
A partner's year
$11,926
at 6% a spot
$0$21,016$42,032Sep — $9,566SepOct — $10,888OctNov — $12,369NovDec — $14,027DecJan — $15,884JanFeb — $17,964FebMar — $20,294MarApr — $22,903AprMay — $25,826MayJun — $29,099JunJul — $32,765JulAug — $36,870Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads65 orders
Cash needed up frontmade per order$0
Lead time3 days
Category return ratemodelled into every figure above7.8%
Repeat rate at 90 daysthe category benchmark19%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.