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Fine-mist bottle$0 to start

Hair & Body Mist

100 ml · 8% concentration — Lighter, cheaper, bought more often. The entry point for a fragrance line.

Configures
2,268
distinct ways
YOUR BRAND100 ML · 8% CONCENTRATION
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$32.00
Options chosenno extra cost
Label finishincluded
Gross margin65.0%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

5 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Scents carried

carry any · 3 chosen

Carry several. Custom accords are briefed to the perfumer and take four extra weeks.

Briefed to the manufacturer — adds four weeks.
Name them yourself
Fig & cedar→
Neroli & musk→
Vetiver & smoke→

The manufacturer's name never reaches your customer. What you type here does.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

8% concentration, alcohol-free base with panthenol. Safe on hair.

What it would earn

Fragrance costs · move anything below

One month, top to bottom

400 orders · $16,384 net
Gross sales$17,770
Refunds7.8% in fragrance−$1,386
Net revenue$16,384
Product cost−$5,734
Fulfilment & shipping15.0%−$2,458
Payment processing2.9% + 30¢−$508
Contribution margin46.9% of net$7,684
Advertising22.0% — the line nobody budgets for−$3,604
Operating costssamples, photography, care−$1,647
Net profit$2,433
MakeItFamous20% of net profit−$487
Creator pool$1,946

Who gets what

64% you · 6 × 6%
You, as founder$1,246
Each partner6 of them$117
All partners together$701
Per partner, per year$1,401

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$395,397
Net profit
$76,309
19.3% margin
Creator pool
$61,047
after the 20% fee
A partner's year
$3,663
at 6% a spot
$0$6,873$13,745Sep — $2,433SepOct — $2,899OctNov — $3,421NovDec — $4,005DecJan — $4,660JanFeb — $5,393FebMar — $6,214MarApr — $7,134AprMay — $8,164MayJun — $9,318JunJul — $10,610JulAug — $12,057Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads161 orders
Cash needed up frontmade per order$0
Lead time3 days
Category return ratemodelled into every figure above7.8%
Repeat rate at 90 daysthe category benchmark19%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.