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Insulated Water Bottle

24 oz · steel — The single most visible item a fitness brand can make. It goes everywhere its owner goes.

Configures
72
distinct ways
YOUR BRAND24 OZ · STEEL
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$42.00
Options chosen+$2.20
Label finishincluded
Gross margin58.6%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

4 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Decoration

carry any · 2 chosen

You can carry the same garment decorated more than one way.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Double-wall vacuum steel, 24 oz, leakproof lid with carry loop.

What it would earn

Fitness & gear costs · move anything below

One month, top to bottom

400 orders · $29,232 net
Gross sales$30,674
Refunds4.7% in fitness & gear−$1,442
Net revenue$29,232
Product cost−$12,110
Fulfilment & shipping18.6%−$5,437
Payment processing2.9% + 30¢−$906
Contribution margin36.9% of net$10,778
Advertising20.0% — the line nobody budgets for−$5,846
Operating costssamples, photography, care−$1,801
Net profit$3,131
MakeItFamous20% of net profit−$626
Creator pool$2,505

Who gets what

64% you · 6 × 6%
You, as founder$1,603
Each partner6 of them$150
All partners together$902
Per partner, per year$1,803

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$705,460
Net profit
$93,156
13.2% margin
Creator pool
$74,524
after the 20% fee
A partner's year
$4,471
at 6% a spot
$0$8,257$16,513Sep — $3,131SepOct — $3,681OctNov — $4,296NovDec — $4,986DecJan — $5,758JanFeb — $6,623FebMar — $7,592MarApr — $8,677AprMay — $9,893MayJun — $11,254JunJul — $12,778JulAug — $14,485Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads146 orders
Cash needed up frontmade per order$0
Lead time6 days
Category return ratemodelled into every figure above4.7%
Repeat rate at 90 daysthe category benchmark14%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.