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Dropper bottle$0 to start

Beard Oil

30 ml · lightweight — The category's gateway product. Cheap, visual, and reorders every six weeks.

Configures
11,340
distinct ways
YOUR BRAND30 ML · LIGHTWEIGHT
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$26.00
Options chosenno extra cost
Label finishincluded
Gross margin71.5%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

4 option groups

6 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Closure

choose one

Scents carried

carry any · 3 chosen

Carry several. Custom accords are briefed to the perfumer and take four extra weeks.

Briefed to the manufacturer — adds four weeks.
Name them yourself
Fig & cedar→
Neroli & musk→
Vetiver & smoke→

The manufacturer's name never reaches your customer. What you type here does.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Jojoba, argan, grapeseed. Non-greasy. Scented or unscented.

What it would earn

Men's grooming costs · move anything below

One month, top to bottom

400 orders · $15,808 net
Gross sales$16,432
Refunds3.8% in men's grooming−$624
Net revenue$15,808
Product cost−$4,499
Fulfilment & shipping15.0%−$2,371
Payment processing2.9% + 30¢−$490
Contribution margin53.4% of net$8,448
Advertising18.0% — the line nobody budgets for−$2,845
Operating costssamples, photography, care−$1,640
Net profit$3,962
MakeItFamous20% of net profit−$792
Creator pool$3,170

Who gets what

64% you · 6 × 6%
You, as founder$2,029
Each partner6 of them$190
All partners together$1,141
Per partner, per year$2,282

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$381,497
Net profit
$113,219
29.7% margin
Creator pool
$90,575
after the 20% fee
A partner's year
$5,434
at 6% a spot
$0$9,905$19,810Sep — $3,962SepOct — $4,612OctNov — $5,339NovDec — $6,154DecJan — $7,067JanFeb — $8,089FebMar — $9,233MarApr — $10,515AprMay — $11,951MayJun — $13,559JunJul — $15,360JulAug — $17,377Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads117 orders
Cash needed up frontmade per order$0
Lead time3 days
Category return ratemodelled into every figure above3.8%
Repeat rate at 90 daysthe category benchmark31%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.