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Wide jar$0 to start

Matte Hair Clay

75 g · strong hold — Hold and finish are the only two variables. Pick one of each and do not overcomplicate it.

Configures
9,450
distinct ways
YOUR BRAND75 G · STRONG HOLD
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$26.00
Options chosenno extra cost
Label finishincluded
Gross margin68.8%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

4 option groups

6 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Closure

choose one

Scents carried

carry any · 3 chosen

Carry several. Custom accords are briefed to the perfumer and take four extra weeks.

Briefed to the manufacturer — adds four weeks.
Name them yourself
Fig & cedar→
Neroli & musk→
Vetiver & smoke→

The manufacturer's name never reaches your customer. What you type here does.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Kaolin clay, beeswax, lanolin-free. Strong hold, matte finish, water-soluble.

What it would earn

Men's grooming costs · move anything below

One month, top to bottom

400 orders · $15,808 net
Gross sales$16,432
Refunds3.8% in men's grooming−$624
Net revenue$15,808
Product cost−$4,925
Fulfilment & shipping15.0%−$2,371
Payment processing2.9% + 30¢−$490
Contribution margin50.7% of net$8,022
Advertising18.0% — the line nobody budgets for−$2,845
Operating costssamples, photography, care−$1,640
Net profit$3,537
MakeItFamous20% of net profit−$707
Creator pool$2,829

Who gets what

64% you · 6 × 6%
You, as founder$1,811
Each partner6 of them$170
All partners together$1,019
Per partner, per year$2,037

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$381,497
Net profit
$102,947
27.0% margin
Creator pool
$82,358
after the 20% fee
A partner's year
$4,941
at 6% a spot
$0$9,061$18,122Sep — $3,537SepOct — $4,135OctNov — $4,805NovDec — $5,556DecJan — $6,397JanFeb — $7,338FebMar — $8,393MarApr — $9,574AprMay — $10,897MayJun — $12,379JunJul — $14,038JulAug — $15,897Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads127 orders
Cash needed up frontmade per order$0
Lead time3 days
Category return ratemodelled into every figure above3.8%
Repeat rate at 90 daysthe category benchmark31%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.