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Squeeze tube$0 to start

Shave Cream

150 ml · brushless — Brushless so it does not require buying a second thing. That matters more than the formula.

Configures
1,890
distinct ways
YOUR BRAND150 ML · BRUSHLESS
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$24.00
Options chosenno extra cost
Label finishincluded
Gross margin63.3%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

5 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Scents carried

carry any · 3 chosen

Carry several. Custom accords are briefed to the perfumer and take four extra weeks.

Briefed to the manufacturer — adds four weeks.
Name them yourself
Fig & cedar→
Neroli & musk→
Vetiver & smoke→

The manufacturer's name never reaches your customer. What you type here does.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Glycerin, shea, aloe. Brushless, low-lather. Fragrance-free or lightly scented.

What it would earn

Men's grooming costs · move anything below

One month, top to bottom

400 orders · $14,592 net
Gross sales$15,168
Refunds3.8% in men's grooming−$576
Net revenue$14,592
Product cost−$5,350
Fulfilment & shipping15.0%−$2,189
Payment processing2.9% + 30¢−$452
Contribution margin45.2% of net$6,600
Advertising18.0% — the line nobody budgets for−$2,627
Operating costssamples, photography, care−$1,625
Net profit$2,349
MakeItFamous20% of net profit−$470
Creator pool$1,879

Who gets what

64% you · 6 × 6%
You, as founder$1,203
Each partner6 of them$113
All partners together$676
Per partner, per year$1,353

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$352,151
Net profit
$74,277
21.1% margin
Creator pool
$59,421
after the 20% fee
A partner's year
$3,565
at 6% a spot
$0$6,706$13,411Sep — $2,349SepOct — $2,805OctNov — $3,315NovDec — $3,887DecJan — $4,527JanFeb — $5,245FebMar — $6,048MarApr — $6,948AprMay — $7,956MayJun — $9,084JunJul — $10,348JulAug — $11,764Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads164 orders
Cash needed up frontmade per order$0
Lead time3 days
Category return ratemodelled into every figure above3.8%
Repeat rate at 90 daysthe category benchmark31%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.