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Fine-mist bottle$0 to start

Dry Shampoo

150 ml · translucent — No white cast is the only claim that matters. Show it on dark hair or do not show it.

Configures
1,890
distinct ways
YOUR BRAND150 ML · TRANSLUCENT
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$26.00
Options chosenno extra cost
Label finishincluded
Gross margin63.8%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

5 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Scents carried

carry any · 3 chosen

Carry several. Custom accords are briefed to the perfumer and take four extra weeks.

Briefed to the manufacturer — adds four weeks.
Name them yourself
Fig & cedar→
Neroli & musk→
Vetiver & smoke→

The manufacturer's name never reaches your customer. What you type here does.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Rice starch, no aerosol propellant. Translucent on all hair colours.

What it would earn

Haircare costs · move anything below

One month, top to bottom

400 orders · $14,976 net
Gross sales$15,797
Refunds5.2% in haircare−$821
Net revenue$14,976
Product cost−$5,414
Fulfilment & shipping16.0%−$2,396
Payment processing2.9% + 30¢−$464
Contribution margin44.7% of net$6,701
Advertising19.5% — the line nobody budgets for−$2,920
Operating costssamples, photography, care−$1,630
Net profit$2,151
MakeItFamous20% of net profit−$430
Creator pool$1,721

Who gets what

64% you · 6 × 6%
You, as founder$1,101
Each partner6 of them$103
All partners together$620
Per partner, per year$1,239

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$361,418
Net profit
$69,507
19.2% margin
Creator pool
$55,606
after the 20% fee
A partner's year
$3,336
at 6% a spot
$0$6,314$12,628Sep — $2,151SepOct — $2,583OctNov — $3,067NovDec — $3,609DecJan — $4,216JanFeb — $4,896FebMar — $5,658MarApr — $6,511AprMay — $7,466MayJun — $8,536JunJul — $9,735JulAug — $11,077Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads172 orders
Cash needed up frontmade per order$0
Lead time3 days
Category return ratemodelled into every figure above5.2%
Repeat rate at 90 daysthe category benchmark27%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.