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Reed diffuser$0 to start

Reed Diffuser

100 ml · 10–12 weeks — No flame, no attention required. Sells to the half of the audience that will not light a candle.

Configures
1,512
distinct ways
YOUR BRAND100 ML · 10–12 WEEKS
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$36.00
Options chosenno extra cost
Label finishincluded
Gross margin68.9%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

5 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Scents carried

carry any · 3 chosen

Carry several. Custom accords are briefed to the perfumer and take four extra weeks.

Briefed to the manufacturer — adds four weeks.
Name them yourself
Fig & cedar→
Neroli & musk→
Vetiver & smoke→

The manufacturer's name never reaches your customer. What you type here does.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

100 ml alcohol-free base, six rattan reeds, 10–12 week throw.

What it would earn

Home & candles costs · move anything below

One month, top to bottom

400 orders · $23,904 net
Gross sales$24,745
Refunds3.4% in home & candles−$841
Net revenue$23,904
Product cost−$7,437
Fulfilment & shipping17.2%−$4,111
Payment processing2.9% + 30¢−$741
Contribution margin48.6% of net$11,615
Advertising18.8% — the line nobody budgets for−$4,494
Operating costssamples, photography, care−$1,737
Net profit$5,384
MakeItFamous20% of net profit−$1,077
Creator pool$4,307

Who gets what

64% you · 6 × 6%
You, as founder$2,757
Each partner6 of them$258
All partners together$1,551
Per partner, per year$3,101

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$576,878
Net profit
$147,523
25.6% margin
Creator pool
$118,019
after the 20% fee
A partner's year
$7,081
at 6% a spot
$0$12,724$25,447Sep — $5,384SepOct — $6,204OctNov — $7,122NovDec — $8,151DecJan — $9,303JanFeb — $10,594FebMar — $12,039MarApr — $13,658AprMay — $15,470MayJun — $17,501JunJul — $19,775JulAug — $22,322Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads98 orders
Cash needed up frontmade per order$0
Lead time5 days
Category return ratemodelled into every figure above3.4%
Repeat rate at 90 daysthe category benchmark25%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.