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Triple-Milled Soap

140 g · shea — The cheapest thing you can make that feels expensive. Wrapping is the whole product.

Configures
2,646
distinct ways
YOUR BRAND140 G · SHEA
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$18.00
Options chosen+$1.10
Label finishincluded
Gross margin63.9%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

7 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Scents carried

carry any · 3 chosen

Carry several. Custom accords are briefed to the perfumer and take four extra weeks.

Briefed to the manufacturer — adds four weeks.
Name them yourself
Fig & cedar→
Neroli & musk→
Vetiver & smoke→

The manufacturer's name never reaches your customer. What you type here does.

Decoration

carry any · 3 chosen

You can carry the same garment decorated more than one way.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Triple-milled, shea and olive oil base, 140 g. Palm-free.

What it would earn

Home & candles costs · move anything below

One month, top to bottom

400 orders · $11,952 net
Gross sales$12,373
Refunds3.4% in home & candles−$421
Net revenue$11,952
Product cost−$4,316
Fulfilment & shipping17.2%−$2,056
Payment processing2.9% + 30¢−$371
Contribution margin43.6% of net$5,210
Advertising18.8% — the line nobody budgets for−$2,247
Operating costssamples, photography, care−$1,593
Net profit$1,369
MakeItFamous20% of net profit−$274
Creator pool$1,095

Who gets what

64% you · 6 × 6%
You, as founder$701
Each partner6 of them$66
All partners together$394
Per partner, per year$789

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$288,439
Net profit
$50,640
17.6% margin
Creator pool
$40,512
after the 20% fee
A partner's year
$2,431
at 6% a spot
$0$4,764$9,527Sep — $1,369SepOct — $1,708OctNov — $2,087NovDec — $2,511DecJan — $2,986JanFeb — $3,519FebMar — $4,115MarApr — $4,783AprMay — $5,531MayJun — $6,368JunJul — $7,306JulAug — $8,357Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads215 orders
Cash needed up frontmade per order$0
Lead time5 days
Category return ratemodelled into every figure above3.4%
Repeat rate at 90 daysthe category benchmark25%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.