Earringscurated — no branding on the item

Vermeil Huggie Hoops

18k over silver, 12 mmBought in threes. Price a set of three so buying one feels like the odd choice.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

No sizing, no returns to speak of. The best first jewellery product there is.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Metalcarry any of 3
18k vermeil925 silverRose vermeil
Sizes carriedcarry any of 3
8 mm12 mm16 mm

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

18k gold vermeil over 925 silver, 12 mm, hypoallergenic post. Sold as a pair.

What it would earn

Jewellery — curated costs · move anything below

One month, top to bottom

400 orders · $47,424 net
Gross sales$49,195
Refunds3.6% in jewellery — curated−$1,771
Net revenue$47,424
Product cost−$14,592
Fulfilment & shipping10.8%−$5,122
Payment processing2.9% + 30¢−$1,470
Contribution margin55.3% of net$26,240
Advertising19.8% — the line nobody budgets for−$9,390
Operating costssamples, photography, care−$2,019
Net profit$14,831
MakeItFamous20% of net profit−$2,966
Creator pool$11,865

Who gets what

64% you · 6 × 6%
You, as founder$7,593
Each partner6 of them$712
All partners together$4,271
Per partner, per year$8,543

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$1,144,490
Net profit
$375,512
32.8% margin
Creator pool
$300,410
after the 20% fee
A partner's year
$18,025
at 6% a spot
$0$31,455$62,910Sep — $14,831SepOct — $16,785OctNov — $18,973NovDec — $21,424DecJan — $24,169JanFeb — $27,243FebMar — $30,686MarApr — $34,542AprMay — $38,861MayJun — $43,699JunJul — $49,116JulAug — $55,184Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads48 orders
Cash needed up frontmade per order$0
Lead time9 days
Category return ratemodelled into every figure above3.6%
Repeat rate at 90 daysthe category benchmark26%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Jewellery — curated returns at 3.6% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.