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Braceletcurated — no branding on the item

Tennis Bracelet

Lab-grown, 2 ct — Lab-grown moved this from a milestone purchase to an achievable one. The margin is real.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

Certificate included in the box. Adjustable, so effectively size-free.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Metalcarry any of 2
925 silver18k vermeil

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

2 ct total lab-grown white sapphire, 925 silver or vermeil, 18 cm with extender.

What it would earn

Jewellery — curated costs · move anything below

One month, top to bottom

400 orders · $255,360 net
Gross sales$264,896
Refunds3.6% in jewellery — curated−$9,536
Net revenue$255,360
Product cost−$83,904
Fulfilment & shipping10.8%−$27,579
Payment processing2.9% + 30¢−$7,916
Contribution margin53.2% of net$135,961
Advertising19.8% — the line nobody budgets for−$50,561
Operating costssamples, photography, care−$4,514
Net profit$80,885
MakeItFamous20% of net profit−$16,177
Creator pool$64,708

Who gets what

64% you · 6 × 6%
You, as founder$41,413
Each partner6 of them$3,882
All partners together$23,295
Per partner, per year$46,590

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$6,162,637
Net profit
$1,969,610
32.0% margin
Creator pool
$1,575,688
after the 20% fee
A partner's year
$94,541
at 6% a spot
$0$162,426$324,852Sep — $80,885SepOct — $90,766OctNov — $101,831NovDec — $114,225DecJan — $128,106JanFeb — $143,653FebMar — $161,065MarApr — $180,567AprMay — $202,409MayJun — $226,872JunJul — $254,271JulAug — $284,958Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads21 orders
Cash needed up frontmade per order$0
Lead time9 days
Category return ratemodelled into every figure above3.6%
Repeat rate at 90 daysthe category benchmark26%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Jewellery — curated returns at 3.6% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.