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Nail lacquer$0 to start

Nail Lacquer

15 ml · 200-shade library — Pick six shades and name them. Naming is genuinely most of the marketing in this category.

Configures
4,590
distinct ways
YOUR BRAND15 ML · 200-SHADE LIBRARY
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$16.00
Options chosenno extra cost
Label finishincluded
Gross margin78.8%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

8 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Shades carried

carry any · 6 chosen

Pick as many as you want to carry, then name each one. Shade names are yours — the supplier's word never reaches the customer.

Name them yourself
Bone→
Oxblood→
Cherry→
Inky navy→
Sage→
Chrome→

The manufacturer's name never reaches your customer. What you type here does.

Closure

choose one

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

10-free formula, 2-coat opacity, flat wide brush. Vegan, cruelty-free.

What it would earn

Nails costs · move anything below

One month, top to bottom

400 orders · $11,648 net
Gross sales$12,146
Refunds4.1% in nails−$498
Net revenue$11,648
Product cost−$2,475
Fulfilment & shipping13.0%−$1,514
Payment processing2.9% + 30¢−$361
Contribution margin62.6% of net$7,297
Advertising18.5% — the line nobody budgets for−$2,155
Operating costssamples, photography, care−$1,590
Net profit$3,553
MakeItFamous20% of net profit−$711
Creator pool$2,842

Who gets what

64% you · 6 × 6%
You, as founder$1,819
Each partner6 of them$171
All partners together$1,023
Per partner, per year$2,046

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$281,103
Net profit
$103,334
36.8% margin
Creator pool
$82,667
after the 20% fee
A partner's year
$4,960
at 6% a spot
$0$9,093$18,186Sep — $3,553SepOct — $4,153OctNov — $4,826NovDec — $5,579DecJan — $6,422JanFeb — $7,367FebMar — $8,425MarApr — $9,610AprMay — $10,937MayJun — $12,423JunJul — $14,088JulAug — $15,953Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads124 orders
Cash needed up frontmade per order$0
Lead time4 days
Category return ratemodelled into every figure above4.1%
Repeat rate at 90 daysthe category benchmark33%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.