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Nail lacquer$0 to start

Gel Polish

15 ml · LED-cure — Three-week wear. Sells as a system with the base and top coat, almost never alone.

Configures
378
distinct ways
YOUR BRAND15 ML · LED-CURE
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$22.00
Options chosenno extra cost
Label finishincluded
Gross margin77.7%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

2 option groups

7 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Shades carried

carry any · 6 chosen

Pick as many as you want to carry, then name each one. Shade names are yours — the supplier's word never reaches the customer.

Name them yourself
Bone→
Oxblood→
Cherry→
Inky navy→
Mocha→
Milky white→

The manufacturer's name never reaches your customer. What you type here does.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

LED-cure soak-off gel, 30–60 second cure. HEMA-free option available.

What it would earn

Nails costs · move anything below

One month, top to bottom

400 orders · $16,016 net
Gross sales$16,701
Refunds4.1% in nails−$685
Net revenue$16,016
Product cost−$3,567
Fulfilment & shipping13.0%−$2,082
Payment processing2.9% + 30¢−$496
Contribution margin61.6% of net$9,870
Advertising18.5% — the line nobody budgets for−$2,963
Operating costssamples, photography, care−$1,642
Net profit$5,265
MakeItFamous20% of net profit−$1,053
Creator pool$4,212

Who gets what

64% you · 6 × 6%
You, as founder$2,696
Each partner6 of them$253
All partners together$1,516
Per partner, per year$3,033

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$386,516
Net profit
$144,656
37.4% margin
Creator pool
$115,725
after the 20% fee
A partner's year
$6,943
at 6% a spot
$0$12,488$24,976Sep — $5,265SepOct — $6,071OctNov — $6,973NovDec — $7,984DecJan — $9,116JanFeb — $10,384FebMar — $11,804MarApr — $13,395AprMay — $15,176MayJun — $17,171JunJul — $19,406JulAug — $21,909Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads95 orders
Cash needed up frontmade per order$0
Lead time4 days
Category return ratemodelled into every figure above4.1%
Repeat rate at 90 daysthe category benchmark33%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.