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Packable Daypack

18 L · ripstop — Folds into its own pocket, which is the demo that sells it in four seconds.

Configures
270
distinct ways
YOUR BRAND18 L · RIPSTOP
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$52.00
Options chosen+$2.10
Label finishincluded
Gross margin60.6%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

6 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Colourways carried

carry any · 3 chosen

Every colourway you carry is stocked independently. Three is the usual starting point.

Name them yourself
Black→
Olive→
Sand→

The manufacturer's name never reaches your customer. What you type here does.

Decoration

carry any · 2 chosen

You can carry the same garment decorated more than one way.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

20 D ripstop nylon, 18 L, packs into its own pocket. YKK zips.

What it would earn

Outdoor & camp costs · move anything below

One month, top to bottom

400 orders · $34,944 net
Gross sales$36,900
Refunds5.3% in outdoor & camp−$1,956
Net revenue$34,944
Product cost−$13,776
Fulfilment & shipping19.2%−$6,709
Payment processing2.9% + 30¢−$1,083
Contribution margin38.3% of net$13,375
Advertising19.5% — the line nobody budgets for−$6,814
Operating costssamples, photography, care−$1,869
Net profit$4,692
MakeItFamous20% of net profit−$938
Creator pool$3,754

Who gets what

64% you · 6 × 6%
You, as founder$2,402
Each partner6 of them$225
All partners together$1,351
Per partner, per year$2,703

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$843,308
Net profit
$130,828
15.5% margin
Creator pool
$104,662
after the 20% fee
A partner's year
$6,280
at 6% a spot
$0$11,352$22,704Sep — $4,692SepOct — $5,429OctNov — $6,255NovDec — $7,179DecJan — $8,215JanFeb — $9,374FebMar — $10,673MarApr — $12,128AprMay — $13,758MayJun — $15,582JunJul — $17,626JulAug — $19,916Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads114 orders
Cash needed up frontmade per order$0
Lead time6 days
Category return ratemodelled into every figure above5.3%
Repeat rate at 90 daysthe category benchmark13%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.