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Hip flask$0 to start

Hip Flask

6 oz · brushed steel — Almost entirely a gift purchase. Engraving converts browsers at a rate nothing else here matches.

Configures
270
distinct ways
YOUR BRAND6 OZ · BRUSHED STEEL
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$32.00
Options chosen+$4.60
Label finishincluded
Gross margin53.8%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

5 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Metal

carry any · 3 chosen
Name them yourself
Stainless steel→
18k gold plate→
Matte black PVD→

The manufacturer's name never reaches your customer. What you type here does.

Engraving

choose one

Per-order personalisation. Anything you type here becomes a field at checkout.

Briefed to the manufacturer — adds four weeks.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

18/8 brushed stainless, 6 oz, captive cap.

What it would earn

Outdoor & camp costs · move anything below

One month, top to bottom

400 orders · $21,504 net
Gross sales$22,707
Refunds5.3% in outdoor & camp−$1,203
Net revenue$21,504
Product cost−$9,946
Fulfilment & shipping19.2%−$4,129
Payment processing2.9% + 30¢−$667
Contribution margin31.5% of net$6,763
Advertising19.5% — the line nobody budgets for−$4,193
Operating costssamples, photography, care−$1,708
Net profit$862
MakeItFamous20% of net profit−$172
Creator pool$689

Who gets what

64% you · 6 × 6%
You, as founder$441
Each partner6 of them$41
All partners together$248
Per partner, per year$496

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$518,959
Net profit
$38,388
7.4% margin
Creator pool
$30,710
after the 20% fee
A partner's year
$1,843
at 6% a spot
$0$3,757$7,514Sep — $862SepOct — $1,139OctNov — $1,450NovDec — $1,798DecJan — $2,187JanFeb — $2,624FebMar — $3,113MarApr — $3,660AprMay — $4,274MayJun — $4,960JunJul — $5,730JulAug — $6,591Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads266 orders
Cash needed up frontmade per order$0
Lead time6 days
Category return ratemodelled into every figure above5.3%
Repeat rate at 90 daysthe category benchmark13%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.