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Pendant necklace$0 to start

Webbing Collar

Adjustable · brass hardware — Worn every day in public. The highest-visibility product a pet brand can make.

Configures
372
distinct ways
YOUR BRANDADJUSTABLE · BRASS HARDWARE
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$30.00
Options chosenno extra cost
Label finishincluded
Gross margin66.0%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

5 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Colourways carried

carry any · 3 chosen

Every colourway you carry is stocked independently. Three is the usual starting point.

Name them yourself
Black→
Bone→
Olive→

The manufacturer's name never reaches your customer. What you type here does.

Engraving

choose one

Per-order personalisation. Anything you type here becomes a field at checkout.

Briefed to the manufacturer — adds four weeks.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Heavy webbing, solid brass hardware, adjustable. XS–XL, optional engraved tag.

What it would earn

Pet costs · move anything below

One month, top to bottom

400 orders · $20,400 net
Gross sales$20,988
Refunds2.8% in pet−$588
Net revenue$20,400
Product cost−$6,936
Fulfilment & shipping16.5%−$3,366
Payment processing2.9% + 30¢−$632
Contribution margin46.4% of net$9,466
Advertising17.5% — the line nobody budgets for−$3,570
Operating costssamples, photography, care−$1,695
Net profit$4,201
MakeItFamous20% of net profit−$840
Creator pool$3,361

Who gets what

64% you · 6 × 6%
You, as founder$2,151
Each partner6 of them$202
All partners together$1,210
Per partner, per year$2,420

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$492,316
Net profit
$118,972
24.2% margin
Creator pool
$95,177
after the 20% fee
A partner's year
$5,711
at 6% a spot
$0$10,378$20,756Sep — $4,201SepOct — $4,879OctNov — $5,638NovDec — $6,489DecJan — $7,442JanFeb — $8,509FebMar — $9,704MarApr — $11,042AprMay — $12,541MayJun — $14,220JunJul — $16,101JulAug — $18,207Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads115 orders
Cash needed up frontmade per order$0
Lead time4 days
Category return ratemodelled into every figure above2.8%
Repeat rate at 90 daysthe category benchmark36%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.