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Shower bottle$0 to start

Oatmeal Dog Shampoo

300 ml · fragrance-free — Fragrance-free is the right default. The owner's nose is not the customer here.

Configures
150
distinct ways
YOUR BRAND300 ML · FRAGRANCE-FREE
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$24.00
Options chosenno extra cost
Label finishincluded
Gross margin63.3%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

3 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Closure

choose one

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Colloidal oatmeal, aloe, pH balanced for dogs. Fragrance-free or lightly scented.

What it would earn

Pet costs · move anything below

One month, top to bottom

400 orders · $16,320 net
Gross sales$16,790
Refunds2.8% in pet−$470
Net revenue$16,320
Product cost−$5,984
Fulfilment & shipping16.5%−$2,693
Payment processing2.9% + 30¢−$506
Contribution margin43.7% of net$7,137
Advertising17.5% — the line nobody budgets for−$2,856
Operating costssamples, photography, care−$1,646
Net profit$2,635
MakeItFamous20% of net profit−$527
Creator pool$2,108

Who gets what

64% you · 6 × 6%
You, as founder$1,349
Each partner6 of them$127
All partners together$759
Per partner, per year$1,518

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$393,853
Net profit
$81,194
20.6% margin
Creator pool
$64,956
after the 20% fee
A partner's year
$3,897
at 6% a spot
$0$7,274$14,548Sep — $2,635SepOct — $3,126OctNov — $3,675NovDec — $4,290DecJan — $4,979JanFeb — $5,750FebMar — $6,614MarApr — $7,582AprMay — $8,665MayJun — $9,879JunJul — $11,239JulAug — $12,761Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads154 orders
Cash needed up frontmade per order$0
Lead time4 days
Category return ratemodelled into every figure above2.8%
Repeat rate at 90 daysthe category benchmark36%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.