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Squeeze tube$0 to start

Hydrating Gel Cleanser

150 ml · pH 5.5, sulphate-free — Low-foam, does not strip. The product people reorder without thinking about it.

Configures
150
distinct ways
YOUR BRAND150 ML · PH 5.5, SULPHATE-FREE
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$26.00
Options chosenno extra cost
Label finishincluded
Gross margin68.5%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

3 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Closure

choose one

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Glycerin, panthenol, sodium cocoyl isethionate. Fragrance-free. Ophthalmologist tested.

What it would earn

Skincare costs · move anything below

One month, top to bottom

400 orders · $14,040 net
Gross sales$14,702
Refunds4.5% in skincare−$662
Net revenue$14,040
Product cost−$4,428
Fulfilment & shipping15.5%−$2,176
Payment processing2.9% + 30¢−$435
Contribution margin49.9% of net$7,001
Advertising19.0% — the line nobody budgets for−$2,668
Operating costssamples, photography, care−$1,618
Net profit$2,714
MakeItFamous20% of net profit−$543
Creator pool$2,172

Who gets what

64% you · 6 × 6%
You, as founder$1,390
Each partner6 of them$130
All partners together$782
Per partner, per year$1,564

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$338,829
Net profit
$83,102
24.5% margin
Creator pool
$66,482
after the 20% fee
A partner's year
$3,989
at 6% a spot
$0$7,431$14,861Sep — $2,714SepOct — $3,214OctNov — $3,774NovDec — $4,401DecJan — $5,103JanFeb — $5,889FebMar — $6,770MarApr — $7,756AprMay — $8,861MayJun — $10,098JunJul — $11,484JulAug — $13,036Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads149 orders
Cash needed up frontmade per order$0
Lead time3 days
Category return ratemodelled into every figure above4.5%
Repeat rate at 90 daysthe category benchmark24%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.