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Overnight Mask

75 ml · urea + panthenol — The SKU people photograph. Texture is the entire selling point, so shoot it being scooped.

Configures
180
distinct ways
YOUR BRAND75 ML · UREA + PANTHENOL
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$36.00
Options chosenno extra cost
Label finishincluded
Gross margin66.9%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

3 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Closure

choose one

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Urea 5%, panthenol, squalane, glycerin. Fragrance-free.

What it would earn

Skincare costs · move anything below

One month, top to bottom

400 orders · $19,440 net
Gross sales$20,356
Refunds4.5% in skincare−$916
Net revenue$19,440
Product cost−$6,426
Fulfilment & shipping15.5%−$3,013
Payment processing2.9% + 30¢−$603
Contribution margin48.3% of net$9,398
Advertising19.0% — the line nobody budgets for−$3,694
Operating costssamples, photography, care−$1,683
Net profit$4,021
MakeItFamous20% of net profit−$804
Creator pool$3,217

Who gets what

64% you · 6 × 6%
You, as founder$2,059
Each partner6 of them$193
All partners together$1,158
Per partner, per year$2,316

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$469,148
Net profit
$114,639
24.4% margin
Creator pool
$91,711
after the 20% fee
A partner's year
$5,503
at 6% a spot
$0$10,022$20,044Sep — $4,021SepOct — $4,678OctNov — $5,413NovDec — $6,237DecJan — $7,159JanFeb — $8,192FebMar — $9,349MarApr — $10,645AprMay — $12,097MayJun — $13,722JunJul — $15,543JulAug — $17,582Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads118 orders
Cash needed up frontmade per order$0
Lead time3 days
Category return ratemodelled into every figure above4.5%
Repeat rate at 90 daysthe category benchmark24%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.