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Hardcover Planner

A5 · undated — Undated means it never goes out of season, which is the whole reason to make it undated.

Configures
168
distinct ways
YOUR BRANDA5 · UNDATED
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$38.00
Options chosen+$3.60
Label finishincluded
Gross margin53.2%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

5 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Decoration

carry any · 3 chosen

You can carry the same garment decorated more than one way.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

A5, 200 pages, 100 gsm, undated weekly layout. Cloth cover, ribbon, elastic.

What it would earn

Stationery & print costs · move anything below

One month, top to bottom

400 orders · $28,576 net
Gross sales$29,339
Refunds2.6% in stationery & print−$763
Net revenue$28,576
Product cost−$13,386
Fulfilment & shipping11.5%−$3,286
Payment processing2.9% + 30¢−$886
Contribution margin38.6% of net$11,018
Advertising17.5% — the line nobody budgets for−$5,001
Operating costssamples, photography, care−$1,793
Net profit$4,225
MakeItFamous20% of net profit−$845
Creator pool$3,380

Who gets what

64% you · 6 × 6%
You, as founder$2,163
Each partner6 of them$203
All partners together$1,217
Per partner, per year$2,433

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$689,628
Net profit
$119,546
17.3% margin
Creator pool
$95,637
after the 20% fee
A partner's year
$5,738
at 6% a spot
$0$10,425$20,850Sep — $4,225SepOct — $4,906OctNov — $5,668NovDec — $6,522DecJan — $7,479JanFeb — $8,551FebMar — $9,751MarApr — $11,095AprMay — $12,600MayJun — $14,286JunJul — $16,174JulAug — $18,289Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads119 orders
Cash needed up frontmade per order$0
Lead time4 days
Category return ratemodelled into every figure above2.6%
Repeat rate at 90 daysthe category benchmark20%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.