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Capsule bottleMOQ 1,000 · funded run

Custom Formula Capsule

90 ct · your actives and doses — Your own stack at your own doses. Margin roughly triples, and so does the responsibility.

Configures
210
distinct ways
YOUR BRAND90 CT · YOUR ACTIVES AND DOSES
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$36.00
Options chosen+$0.60
Label finishincluded
Gross margin90.3%

A funded production run: 1,000 minimum, about 11 weeks. The full plan is below — price, volume and the split are all yours to move.

3 option groups

5 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Sizes carried

carry any · 3 chosen

Carry as many as you like. Each one is a separate line on the purchase order.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Formulated to your brief. Your own COA programme, dielines and closure.

What it would earn

Supplements & wellness costs · move anything below

One month, top to bottom

400 orders · $23,328 net
Gross sales$24,224
Refunds3.7% in supplements & wellness−$896
Net revenue$23,328
Product cost−$2,268
Fulfilment & shipping13.8%−$3,219
Payment processing2.9% + 30¢−$723
Contribution margin73.4% of net$17,118
Advertising17.5% — the line nobody budgets for−$4,082
Operating costssamples, photography, care−$1,730
Net profit$11,305
MakeItFamous20% of net profit−$2,261
Creator pool$9,044

Who gets what

64% you · 6 × 6%
You, as founder$5,788
Each partner6 of them$543
All partners together$3,256
Per partner, per year$6,512

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$562,978
Net profit
$290,424
51.6% margin
Creator pool
$232,339
after the 20% fee
A partner's year
$13,940
at 6% a spot
$0$24,464$48,928Sep — $11,305SepOct — $12,836OctNov — $14,550NovDec — $16,470DecJan — $18,621JanFeb — $21,029FebMar — $23,727MarApr — $26,748AprMay — $30,131MayJun — $33,921JunJul — $38,166JulAug — $42,920Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads53 orders
Cash needed up front1,000 minimum × unit cost$3,500
Lead time11 weeks
Category return ratemodelled into every figure above3.7%
Repeat rate at 90 daysthe category benchmark38%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.