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Laptop Sleeve

13–16 in · felt — Wool felt reads considerably more expensive than it costs. One of the better margin illusions here.

Configures
294
distinct ways
YOUR BRAND13–16 IN · FELT
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$38.00
Options chosenno extra cost
Label finishincluded
Gross margin64.7%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

7 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Colourways carried

carry any · 3 chosen

Every colourway you carry is stocked independently. Three is the usual starting point.

Name them yourself
Charcoal→
Oat→
Sage→

The manufacturer's name never reaches your customer. What you type here does.

Sizes carried

carry any · 3 chosen

Carry as many as you like. Each one is a separate line on the purchase order.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Wool-blend felt with a vegan leather strap, magnetic close. Fits 13–16 in.

What it would earn

Tech accessories costs · move anything below

One month, top to bottom

400 orders · $21,584 net
Gross sales$22,577
Refunds4.4% in tech accessories−$993
Net revenue$21,584
Product cost−$7,611
Fulfilment & shipping11.8%−$2,547
Payment processing2.9% + 30¢−$669
Contribution margin49.8% of net$10,757
Advertising20.0% — the line nobody budgets for−$4,317
Operating costssamples, photography, care−$1,709
Net profit$4,731
MakeItFamous20% of net profit−$946
Creator pool$3,785

Who gets what

64% you · 6 × 6%
You, as founder$2,422
Each partner6 of them$227
All partners together$1,363
Per partner, per year$2,725

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$520,890
Net profit
$131,766
25.3% margin
Creator pool
$105,413
after the 20% fee
A partner's year
$6,325
at 6% a spot
$0$11,429$22,858Sep — $4,731SepOct — $5,473OctNov — $6,303NovDec — $7,234DecJan — $8,276JanFeb — $9,443FebMar — $10,750MarApr — $12,214AprMay — $13,854MayJun — $15,690JunJul — $17,747JulAug — $20,051Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads106 orders
Cash needed up frontmade per order$0
Lead time7 days
Category return ratemodelled into every figure above4.4%
Repeat rate at 90 daysthe category benchmark16%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.